Tag Archives: facebook

The Season of Neglect

This blog post is so titled because, in spite of spending daily time on the internet, I’ve ignored this page. I really don’t know why. Not because I don’t have anything to say – meet me in person and you’ll be lucky to get a word in – hmmm.

Maybe I have social media fatigue. I can see it now on page 3 of the Science Times section of the Tuesday NY Times. “Social Media Fatigue Strikes Over 50 – No Cure Know”.

I like the spontaneity of facebook and twitter – but most of the postings lack intimacy. Yes, intimacy. Something that’s missing from most people’s vocabulary and is a phenomenon of our times. No hugs, air kisses, office pot lucks or water cooler gab for most of us to brighten our day.We work at home and our social life is on the internet.

It was bound to happen sooner or later  – striking first at those who thought they would like working in their sweatpants. Or, whether by choice or not, they’re now hanging out their own shingle. Last week I decided to take a run through my linkedin contacts to see who I hadn’t been in touch with for a while. More than 50% of them used to work for companies, have benefits, go on nice vacations. They have their own company now – Joe Blow Inc. – consultant on any topic that will pay the rent. Benefits none. Pride (slightly wounded).

What’s kind of crazy about all is this is that the area that I dabble in has at its very core that relationships are made by connecting over a meal, a glass of wine.  Strangers become friends for life when you break bread with them – you know saying.

Twit me up, virtual taste me – it’s not the same as sitting across from a friend (or total stranger) and hearing them laugh – or groan – or snort (now that’s a sound that you don’t hear a lot of on fb or twitter!).

When was the last time you met someone for lunch? dinner? Coffee? A cocktail? A walk? Seriously. Can’t remember?

Technology was supposed to be a 24-hour solution for doing more in less time – not wasting time doing less. “Checking In” is supposed to let friends know where you are so they can meet you if they’re in the neighborhood – not for getting points for telling people where you are (that they are not!)

All of this leads to loneliness – and that leads to anger and frustration – and that leads to …well, Tuesday’s race results weren’t hard to predict.

I was hoping the wave of the new political movement would have signs that said “Make Someone Smile Today”, “Lend a Hand to Those in Need”, “Give Something You’re Not Using to Someone Who Needs It” – instead of cries of “What Have You Done for Me Lately?”

Yes, I’m frustrated too. We need to remember that we’re only on this planet a short while. We should make a difference and leave it in better shape to those who follow in our footsteps.

Well, I guess that calls for a glass of wine.

Julie

You can reach me at julie@womenwine.com

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A,B C’s of facebook pages

I’m constantly asked by people what gimmicks/tools/tricks do I use to get the conversation going on our facebook.com/womenwine page. The answer is none. This question always surprises me as I think that if nothing else, facebook has taught us that … Continue reading

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Women & Wine – Grape Expectations for Social Media from the Wine Industry

Social media strategy for wineries is new – and you need a game plan. Don’t ask your followers what they want. If they answer A Contest! you won’t be able to have them participate if they live in the largest state filled with wine consumers – California – regardless of where you make your wine. Continue reading

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Women & Wine – Is Your Social Media Strategy Like Throwing A Party Where No One Comes?

You wouldn’t throw a party without planning down to the last detail to make it successful so why are so many companies launching Social Media strategies without goals or plans at all? Continue reading

Women & Wine Shares Insight on State of Social Media in the Wine Biz

We are all very familiar with the fact that the wine that we drink is only part of the story. In each bottle, there a person and a place that’s in every glass. When we speak of those origins we use the word terroir to describe the soil or the context of where the wine is from. At its core is the assumption that the land from which the grapes are grown imparts a unique quality that is specific to that region (from Wikipedia).

Is there a word though that can sum up the passion – the heritage – the people as well as terroir does in describing the land. Probably not. And believe me, I’m welcoming suggestions (do I detect a contest coming?) to use to describe this ‘other side’ of wine. It’s the reason that winemakers do what they do every day and people buy and start wineries. And, as you know, each story is different.

Social media allows us to share our stories, our passions and our purpose with people via various web tools. We create a dialog with those who are interested in wine, food, traveling to wine country – and we can listen to what’s being said to find and engage new potential friends, followers or purchasers of the wine.

facebook recognized the potential for the wine industry to present their stories when they moved earlier this year to the creation of Pages – and even built in the parameters of legal drinking ages across the world to assure that users would be of the right age to participate as fans. As of June 23, 2009, a study shared that over 500 wineries had posted facebook fan pages – I’m thinking that of this date it’s more like 1000. And that 50% of the wineries are in CA.

That’s great but it’s only the beginning and I applaud those who are ‘in the game’. This is not a time for standing on the sidelines wondering if the water is warm enough to jump in.

But the story just starts here. Where are the outlets that you can reach people who are interested in your wine? When you Google the name of your winery or brand what do you see? The first listing should always be your homepage – not a price comparision or where to buy it via the web. You want the visitor to be able to connect to the story so that you build loyalty for your brand and when the consumer pours the wine into the glass they can share your story with the people they are sharing the wine with.

Unless you are a public relations genius, it’s unlikely that you’ll see stories about your winery in the top searches on Google – especially if they are in print magazines who delay the posting of these stories to the web. You probably won’t see the latest Press Release about your winery either if it’s more than 30 days old as Google’s algorithms don’t consider that original content. And yes, if those releases are picked up by other outlets  you’ll see them too – for a while. But this isn’t what the person who is interested in wine is seeking to read.

They want the inside scoop. They want to make a connection, feel like an ‘insider’. Even if they can’t visit your winery they want to know what’s going on and they want to hear it in your own words.

There’s approximately 100,000 people who belong to facebook fan pages that are related to wine. If each of these fans has 100 followers then you are in a position to influence a circle that’s 7 million strong and by 2010 70% of those 21 and older will be on facebook. WOW! That’s a big number.

But how you differentiate your wine and your winery – that’s a whole different story – because once the industry catches on it’s like having your wine on a shelf in a warehouse style store with miles of aisle and no one there to educate the consumer about your brand.

There are other options for telling your story too – sites that you can post on and places where you can add your wine. You’re just getting started.

If you’ve never had a chance to experience our website, I hope that you will check it out today at Women & Wine http://womenwine.com. It’s a universal platform where lovers of wine, food and travel – pros and novices can share their passion, entertain, educate and inspire others with their stories, photos, blog feeds and videos. You can even post your events – all for FREE. Our SEO capabilities will have your story at the top of Google within a few hours if it doesn’t look like an advertisement but rather is posted at original content.

We also create content, contests, promos and social media campaigns for wineries and other brands that want to speak to lovers of wine, food and travel. Some of our A-list clients are movie studios, hotel groups, spirits companies and more. We create experiential offline events too to make a connection to the consumer.  We’ve been in 31 cities since in the past couple of years and had events for over 7,000 people. And we don’t have to ‘fish’ for a passionate audience – we’ve built ours through storytelling since we launched the company.

This is our 4th website at http://womenwine.com – we knew when we started that most consumers don’t want to share tasting notes or score a wine but would rather share a glass, a story and make a connection. It took us a long time to get it right (and this site is just a beta) but it’s working.

And if we can help you tell your story – then we’ve done what we set out to do. So raise your glass to your hard work and to meeting these new challenges and to each victory on your path to increase your wine sales, fans, visitors to your tasting rooms. And if we can be of help, just let us know.

You can reach me at julie@womenwine.com

Become a fan of Women & Wine on facebook.com/womenwine – follow me on twitter @womenwine.

Women & Wine Inc. offers consulting services, content creation and social media strategy and is the owner of Wine Valet at Two Rodeo Drive a hip wine boutique in Beverly Hills, CA.  Julie Brosterman hosts a top rated wine podcast on i-tunes which also can be heard at http://womenandwineradio.com with over 100 hours in archives. She writes for other sites as well as appears as a speaker on panels on the subjects of Finding Your Voice on the Web and Social Media as a Marketing Tool. Phone is 310-880-2442.