Category Archives: social media

Raise a Glass to the #Nonmom and #Petmom – A Mother’s Day Tribute to the facebook Fans of Women & Wine

Mother’s Day is always a strange one for me as a #Nonmom but I’m a #Petmom too.

I try not to be upset that our dog Abby doesn’t know how to tie a bow on her own tail or feel silly that I still coo and smile every time she wags. Oh, what a REAL mom I might have been!

On our http://facebook.com/womenwine page, we Raise a Glass many nights of the week – to what we’ve accomplished, to taking a minute to relax or something more significant.

This week it was to the hope that we can live in a world without fear upon the news of the capture of bin Laden.

Everyone shares what they’re drinking and it’s as diverse as the women who LIKE us. Shout outs from around the globe – inspiring each of us to be more curious about the wine we drink and where it’s from.

I know that of the 12,000 or so people on our facebook page that there must be a lot of #Nonmoms and #Petmoms too.

facebook analytics helps me know that 75% of the Women & Wine community on facebook are women and 64% are between ages 25 and 54. They don’t tell me if they have kids (they could since they ask that on your profile) or if they’re married or single but here’s the things we do know.

78% list English as their first language and 18 speak Bulgarian. The city with the largest representation? Seattle. The smallest? Paris. Obviously, I’m not spending enough time there.

The US has the greatest representation – no surprises there – but we need to do a better outreach to the fabulous women of South Africa where we only have 39 fans.

In the past month, April 2011, we’ve had 342,000 page views – up 2.5% from March.

I’ve been talking to women who love wine since 2005 so I’m assuming that a lot of these fans are just like me and that there are #Nonmoms and #Petmoms amongst them. Today on our page everyone is sharing their wine and food plans to celebrate their moms. You can feel the love online.

I know that they also like to travel – especially to wine country – watch good movies (independent and foreign too), read, and have bad hair days. Eating good food and sharing a glass of wine increases their happiness factor on a daily basis. They love cooking – and groan sometimes (yes, I can hear it!) at the weird food that I love to eat like goat and rabbit. And that burgers and grilled cheese are a favorite too.

They like a good laugh – and I try to eek a smile out of them even on a Monday through my daily posts. They never cease to amaze me with their generosity of spirit and support – and I hope they’re telling their friends to LIKE us too.

There are also men who love women who love wine on the Women & Wine facebook page – and yes, they join in the conversation. I love that they’re not self-conscious about the fact that the page says Women & Wine nor does their presence intimidate anyone either. So thank you too for liking what we do – even if sometimes you’re subjected to a bit of girly girl stuff (yes, there’s even some of that too).

I’ve never met most of them – and yet I KNOW them. We’ve shared a lot together and more to come. So Happy Mother’s Day to all. I’m raising my glass to you tonight.

Julie

Predictions for the Wine Industry True in 2010 – What’s Next?

This weekend I’m going to revisit a post that I did the same time last year about what my predictions were for 2010 in the wine biz. Let’s see if you can add some ideas but what you saw – what came true – what did not – and what we can learn for 2011.

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Thinking About Re-Gifting Unwanted Wine Gifts? Proceed with Caution…

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The end of the holiday season is a welcome break and a chance to research and sort out those bottles of unwanted wine gifts. Here’s some advise for what to do with them in the New Year. Continue reading

All I Want for Christmas

There’s no stockings hung here but there’s still lots of good cheer as we prepare for Christmas.

We have a lot to be thankful for and know there are many who have struggled this past year to put on a smile – or put bread on their table.

Connecting over a glass of wine has brought much happiness into our lives – strangers become friends – and we are transported when we fill our glass to a place where there’s peace on Earth and where tables are filled with the bounty of the season.

So as you raise your glass this holiday season, I hope you will share in my wishes – be safe, be warm, be fulfilled, be gentle, be generous, be lighthearted, be comforted, be amazed, be creative, be protective, be happy, be satisfied, be aware, be confident, be adventurous, be a role model, be a good friend, son, daughter, mother, father.

My glass is raised to you.

Julie

Feel free to add your “be…..” to this list as I surely have not exhausted the possibilities.

What Wine Goes With This?

I love oysters – and yes, even when they’re out of season, I’m tempted by the cool platter filled with ice and the briny smell of the sea. I enjoyed these tomales bay babies at the Hog Island Oyster Company in the Ferry Building in San Francisco in July. It’s a month without a R in it – which is really the rule to follow to find out when oysters are at their best – cooler waters make firmer flesh – but these beauties are locally farmed and were delicious.

What Wine Would You Drink With This?

I drank CA made Domaine Carneros Brut Rose from Napa and would recommend domestic sparkling for value – others included Roederer, Schramsburg, J, Gloria Ferrer and Sterling. Go for the bargain prices with Prosecco from Italy (go for dry and crisp in your request to  your retailer vs sweet), Cava from Spain, Cremant for a ‘kid next door’ to Champagne in France (we buy cremant for our recession budget sparkling as gifts) or the real deal in Champagne. The values are better now then they have been in a while – and at COSTCO you can still find Dom Perignon for $119 a bottle. Others that we love (a bit harder to find) Henriot, Terlant, Louis Roederer, Bollinger. WHERE TO BUY check out http://winesearcher.com for a retailer near you and a price comparison engine too.

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A,B C’s of facebook pages

I’m constantly asked by people what gimmicks/tools/tricks do I use to get the conversation going on our facebook.com/womenwine page. The answer is none. This question always surprises me as I think that if nothing else, facebook has taught us that … Continue reading

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Was 2009 the Tipping Point for #Wine & #Social Media?

When we look over our shoulder at 2009, will we find that it was the defining year a for the wine industry using social media to promote, engage, find new customers and sell wine? Continue reading