Category Archives: social media

Raise a Glass to the #Nonmom and #Petmom – A Mother’s Day Tribute to the facebook Fans of Women & Wine

Mother’s Day is always a strange one for me as a #Nonmom but I’m a #Petmom too.

I try not to be upset that our dog Abby doesn’t know how to tie a bow on her own tail or feel silly that I still coo and smile every time she wags. Oh, what a REAL mom I might have been!

On our http://facebook.com/womenwine page, we Raise a Glass many nights of the week – to what we’ve accomplished, to taking a minute to relax or something more significant.

This week it was to the hope that we can live in a world without fear upon the news of the capture of bin Laden.

Everyone shares what they’re drinking and it’s as diverse as the women who LIKE us. Shout outs from around the globe – inspiring each of us to be more curious about the wine we drink and where it’s from.

I know that of the 12,000 or so people on our facebook page that there must be a lot of #Nonmoms and #Petmoms too.

facebook analytics helps me know that 75% of the Women & Wine community on facebook are women and 64% are between ages 25 and 54. They don’t tell me if they have kids (they could since they ask that on your profile) or if they’re married or single but here’s the things we do know.

78% list English as their first language and 18 speak Bulgarian. The city with the largest representation? Seattle. The smallest? Paris. Obviously, I’m not spending enough time there.

The US has the greatest representation – no surprises there – but we need to do a better outreach to the fabulous women of South Africa where we only have 39 fans.

In the past month, April 2011, we’ve had 342,000 page views – up 2.5% from March.

I’ve been talking to women who love wine since 2005 so I’m assuming that a lot of these fans are just like me and that there are #Nonmoms and #Petmoms amongst them. Today on our page everyone is sharing their wine and food plans to celebrate their moms. You can feel the love online.

I know that they also like to travel – especially to wine country – watch good movies (independent and foreign too), read, and have bad hair days. Eating good food and sharing a glass of wine increases their happiness factor on a daily basis. They love cooking – and groan sometimes (yes, I can hear it!) at the weird food that I love to eat like goat and rabbit. And that burgers and grilled cheese are a favorite too.

They like a good laugh – and I try to eek a smile out of them even on a Monday through my daily posts. They never cease to amaze me with their generosity of spirit and support – and I hope they’re telling their friends to LIKE us too.

There are also men who love women who love wine on the Women & Wine facebook page – and yes, they join in the conversation. I love that they’re not self-conscious about the fact that the page says Women & Wine nor does their presence intimidate anyone either. So thank you too for liking what we do – even if sometimes you’re subjected to a bit of girly girl stuff (yes, there’s even some of that too).

I’ve never met most of them – and yet I KNOW them. We’ve shared a lot together and more to come. So Happy Mother’s Day to all. I’m raising my glass to you tonight.

Julie

Predictions for the Wine Industry True in 2010 – What’s Next?

This weekend I’m going to revisit a post that I did the same time last year about what my predictions were for 2010 in the wine biz. Let’s see if you can add some ideas but what you saw – what came true – what did not – and what we can learn for 2011.

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Thinking About Re-Gifting Unwanted Wine Gifts? Proceed with Caution…

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The end of the holiday season is a welcome break and a chance to research and sort out those bottles of unwanted wine gifts. Here’s some advise for what to do with them in the New Year. Continue reading

All I Want for Christmas

There’s no stockings hung here but there’s still lots of good cheer as we prepare for Christmas.

We have a lot to be thankful for and know there are many who have struggled this past year to put on a smile – or put bread on their table.

Connecting over a glass of wine has brought much happiness into our lives – strangers become friends – and we are transported when we fill our glass to a place where there’s peace on Earth and where tables are filled with the bounty of the season.

So as you raise your glass this holiday season, I hope you will share in my wishes – be safe, be warm, be fulfilled, be gentle, be generous, be lighthearted, be comforted, be amazed, be creative, be protective, be happy, be satisfied, be aware, be confident, be adventurous, be a role model, be a good friend, son, daughter, mother, father.

My glass is raised to you.

Julie

Feel free to add your “be…..” to this list as I surely have not exhausted the possibilities.

What Wine Goes With This?

I love oysters – and yes, even when they’re out of season, I’m tempted by the cool platter filled with ice and the briny smell of the sea. I enjoyed these tomales bay babies at the Hog Island Oyster Company in the Ferry Building in San Francisco in July. It’s a month without a R in it – which is really the rule to follow to find out when oysters are at their best – cooler waters make firmer flesh – but these beauties are locally farmed and were delicious.

What Wine Would You Drink With This?

I drank CA made Domaine Carneros Brut Rose from Napa and would recommend domestic sparkling for value – others included Roederer, Schramsburg, J, Gloria Ferrer and Sterling. Go for the bargain prices with Prosecco from Italy (go for dry and crisp in your request to  your retailer vs sweet), Cava from Spain, Cremant for a ‘kid next door’ to Champagne in France (we buy cremant for our recession budget sparkling as gifts) or the real deal in Champagne. The values are better now then they have been in a while – and at COSTCO you can still find Dom Perignon for $119 a bottle. Others that we love (a bit harder to find) Henriot, Terlant, Louis Roederer, Bollinger. WHERE TO BUY check out http://winesearcher.com for a retailer near you and a price comparison engine too.

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A,B C’s of facebook pages

I’m constantly asked by people what gimmicks/tools/tricks do I use to get the conversation going on our facebook.com/womenwine page. The answer is none. This question always surprises me as I think that if nothing else, facebook has taught us that … Continue reading

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Was 2009 the Tipping Point for #Wine & #Social Media?

When we look over our shoulder at 2009, will we find that it was the defining year a for the wine industry using social media to promote, engage, find new customers and sell wine? Continue reading

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Women & Wine – Grape Expectations for Social Media from the Wine Industry

Social media strategy for wineries is new – and you need a game plan. Don’t ask your followers what they want. If they answer A Contest! you won’t be able to have them participate if they live in the largest state filled with wine consumers – California – regardless of where you make your wine. Continue reading

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Women & Wine – Is Your Social Media Strategy Like Throwing A Party Where No One Comes?

You wouldn’t throw a party without planning down to the last detail to make it successful so why are so many companies launching Social Media strategies without goals or plans at all? Continue reading

Women & Wine – Wineries Take Note – More Than Half of WOM is Offline

This past weekend I wrote a blog about the State of Social Media in the Wine Biz about what’s going on online and how to join the conversation. There’s more to the picture than online Social Media strategy and the results of this study sums it up well.

In May of this year, Keller Fay conducted a survey about the most talked about brands using Social Media.

“The results confirmed earlier Keller Fay findings that there is value in looking at both online and offline forms of WOM. Social media-only analysis is “not a mirror” of all WOM, and one does not predict the other, says COO Brad Fay. TalkTrack data indicates that 90% of WOM takes place offline, and 1% via social media such as blogs and chat rooms, he reports.”

“Overall, about half of WOM is tied to marketing communications efforts, and more than 80% relates to the experiences that consumers have with brands, Fay adds. Whatever media or channels are used, “today, the test of effective marketing is whether it drives conversation,” he says. (from MediaPost)

This should give clarity to wineries that Social Media and Marketing strategy extends to the experience of tasting and sharing a glass offline (yes, I guess that does include Virtual Tastings).  In the past 18 months, the internet and cell phone apps have added a lot of choices for communicating about wine, price comparison, comparing notes, reviewing scores but at the end of the day getting your wine into the glass of the right consumer will get people talking.

But why is this so hard to achieve?

My opinion?  Restaurant wine prices are too high for consumers to ‘experiment’ with choices when it comes to buying wine by the bottle.

Is there perhaps an opportunity for restaurants to increase wine sales again by having nightly ‘tastes’ of a few selected bottles so that the dinner who is watching their money can have a better picture of the wine they will be ordering? Would that succeed in driving more bottles sales for restaurants?

In many cases, the BTG selections aren’t what’s driving WOM. Most wine lists have also chosen to select different BTG selections than what’s available by the bottle so we’re really not giving the wine lover much to work with when we ask them to trust our choices in the premium category.  Based on the mark-up, they might still end up settling for the glass.

Restaurant purchases are the best opportunity for wineries to have consumers experience their wine so perhaps more innovative approaches can be adopted to introduce the wine to the consumer and at the same time help the restaurants sell more wine.

Wineries have started the conversation online  and need to be applauded for their email campaigns, newsletters and more but new ideas need to be implemented to get the consumer talking about the experience – where they had it, who they shared it with, etc. to move the needle on WOM.

Recently several wineries in CA (and probably around the U.S.) have started ‘pick-up’ parties – once a month events at the winery for wine club members to come out and pick-up their selections as well as taste other wines from the winery, have light food and sometimes entertainment and connect with other wine club members.

This seems like a great way to start a WOM campaign that will be shared by wine lovers with fellow wine lovers and the wineries who have added this to their marketing efforts should be applauded.

We need more innovation for Social Media offline in places where the wine is available for sale for really grow this side of the business.

And if you’ve had successful offline WOM marketing campaigns, I’d love to hear from you. And wineries, don’t forget that you can post your events for FREE at http://womenwine.com.

Email me julie@womenwine.com.

follow me on twitter @womenwine