Thinking About Re-Gifting Unwanted Wine Gifts? Proceed with Caution…

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The end of the holiday season is a welcome break and a chance to research and sort out those bottles of unwanted wine gifts. Here’s some advise for what to do with them in the New Year. Continue reading →

A,B C’s of facebook pages

I’m constantly asked by people what gimmicks/tools/tricks do I use to get the conversation going on our facebook.com/womenwine page. The answer is none. This question always surprises me as I think that if nothing else, facebook has taught us that … Continue reading →

Was 2009 the Tipping Point for #Wine & #Social Media?

When we look over our shoulder at 2009, will we find that it was the defining year a for the wine industry using social media to promote, engage, find new customers and sell wine? Continue reading →

Women & Wine – Grape Expectations for Social Media from the Wine Industry

Social media strategy for wineries is new – and you need a game plan. Don’t ask your followers what they want. If they answer A Contest! you won’t be able to have them participate if they live in the largest state filled with wine consumers – California – regardless of where you make your wine. Continue reading →

Women & Wine – Is Your Social Media Strategy Like Throwing A Party Where No One Comes?

You wouldn’t throw a party without planning down to the last detail to make it successful so why are so many companies launching Social Media strategies without goals or plans at all? Continue reading →